Infuse Zeal

The role of the website and online presence has evolved… The key question that you always want to start with is… WHAT IS A WIN FOR ME? What is your business goal? Launching a new product? Capturing market share in a specific segment? Setting a revenue target for a certain business unit?

I read Ekhart Tolle’s A New Earth over the winter break. It gave me a new perspective to look at everything in life. What did I learn? Tolle focuses on consciousness in the book. It’s the universal energy that different people, cultures acknowledge and recognize in a number of different ways –

Why do I need Facebook for my business? What do I gain from that? I hear this question from business owners and marketers all the time. And, I think the answer to the question depends on your target market. Find out how many people are using Facebook in the target market of your business – the dem

When you are looking for answers to your questions, what do you do? Search online. Search engines have become Yellow Pages of this generation. How do you make sure your local business shows up when people are looking for a service or a product? Make sure your business is listed on local online por

A lot of people have enriched my life with their books, message and work. I am going to write about 25 of them in this series. In this post, I will write about John Madden. I would love to have a coffee with him and soak in the ambiance around him. John does three things so well; I can’t wait to l

Last week, we went to the Yellowstone National Park. I have seen Ken Burns’ PBS documentary on national parks, and always have the fascination to see all of them. And I had read and heard a lot about the Yellowstone National Park. But, even then, the experience was breathtaking and mind-blowing in

What are the two primary components of a business’ marketing and public relations campaigns? Communication, such as advertising, workshops, customer-user groups, trade shows, whitepapers, brochures, case studies, and customer support. Networking, such as the sales force speaking directly to pros

Web analytics can be a very powerful intelligence tool. How can it help? Get actionable insights for selling your product or service. Cut down support cost. Maximize the return from marketing investment. Optimize allocation of the marketing budget between different channels and campaigns. Uncover b

Looking for a low hanging fruit for your business? Go no further than your current customers, and pool of prospects. Are you maximizing your potential from them? Where do you start? Retain your current customers.  Grow your relationships with them, expand your engagement  and augment business po

Website Design and Market Segments Think of your total market as a combination of different segments. Each of these segments has its own “personality”. This is continuation of my thoughts from the previous blog in this series – create and capture niches. Bryon and Jeffrey Eisenberg coined